Launch Strategy

Many coaches and consultants have amazing ideas, and projects that can really help people, but when they tell people, nobody seems to care...

This often has nothing to do with your offer, and everything to do with your launch strategy. There's a golden rule you need to understand. Everything you offer needs to be launched first. Everything. Whether it's a service or a product.

Once you nail your launch process, the sales will start coming in.

Lisa Tennant teaching how to build lead magnet funnels

It's important to remember, that whilst marketing on social media is great, the audience isn't yours, it belongs to everyone.

-

Your email list however, belongs to you. It's where you can get up close and personal.

You Need To Create A Launch Roadmap

If you've ever told people about your great new offer, perhaps a group programme or membership but got no sales, it will almost definitely be because you failed to launch. A good launch takes 4-12 weeks to execute properly.

Here's the basic structure:

Build Interest – Before you even think about telling people about your bigger offer, start building interest by offering education that relates to your offer, and something for free (a lead magnet) that only the people that would want your bigger offer, would sign up for
Curate Your Mailing List – It's important you have a healthy mailing list before you launch, it's even more important you warm it up
Nurture Your Audience – Once people complete the form to get your freebie, they should enter an automated workflow. (You will need a CRM for this). Send emails over time to nurture your prospects.
Awareness – Alongside building awareness amongst those that download your free thing, you need a social media and email campaign for the rest of your audience, prior to launching.
Anticipation - Instead of just opening the doors on your offer, hold one more big even first to really get people excited. This could be a masterclass, Q&A or grand opening if you're product based.
Sales - Now, you can start to make sales, but use strategies like, early bird, limited time offers, additional freebies and even a doors close soon policy during your sales period

Once you nail your launch strategy, you can use it on rinse & repeat for every launch and every new offer.

Lisa Tennant owner of L.T. Business Management

Sometimes, you need a blueprint you can follow, bespoke to your particular offer.

This is exactly what we can give you. We've taught people how to create lead magnet funnels and put together launch strategies, and we can help you too. You see, it's not just about following the Launch Roadmap, it's about the nuances in between each stage. The critical detail that can make or break your campaign.

It's about having the right tech in place and ensuring if you can't manage it, you have someone who can. As well as being business management specialists, we're also launch specialists, and through our Launch Strategy Blueprint, we can create a tailored strategy for you to use time and time again, for every launch you ever create, based on your unique business and target audience.

With L.T. Business Management, you’re not just getting a strategy to launch — you’re gaining a partner who ensures your business runs smoothly and grows sustainably.

You focus on your clients, creativity, and life — we handle the rest.

3 Simple Steps Towards The Perfect Launch...

Enquiry Call

A getting to know you call to understand your needs and check we’re the right fit.

The Launch Strategy Framework

Over two sessions, we sit with you to understand your business model, where the gaps are, what you're trying to achieve, so that we can create the perfect Launch Strategy Blueprint for you.

1. 1.5 Hour session to complete the Launch Strategy Framework

2. Additional 1 hour session to deliver your Launch Blueprint, giving you a 90-day strategy to ensure you launch successfully

Your Choice

When we work with you on the Launch Strategy Blueprint, we may uncover gaps like lack of tech knowledge, where you feel hiring a tech VA might be a better option than trying to create workflows yourself. You might need help with marketing or building your mailing list, and you might not feel able to manage everything by yourself. Once we deliver your Launch Strategy, you can either walk away with it and implement the changes yourself, or put us on a retainer (no minimum term) to support you in the implementation of it. We'll give you all the options and you can decide what's best for you.

Ready to get started?

2.5 Strategy Blueprint

We start with a 1.5 hour session to uncover the gaps in your launch strategy. In an additional 1 hour session we deliver your Launch Strategy Blueprint. After that you can walk away or choose from the following options.

Monthly Retainers

Our monthly retainers are ideal for businesses that have a firm grip on trajectory but need support with managing projects and teams day-to-day, or support implementing our launch strategy.

Bespoke Support

Our bespoke service is designed for businesses that feel stuck, with gaps in their operations and no clear path forward. If you’re unsure where to focus your energy, struggling to align your team, or finding that progress feels scattered, this option gives you the tailored support you need.

Strategic Blueprint

90-Minute Strategy Session

Monthly Retainers

20 & 30 Hour Monthly Retainers

Bespoke Support

For Businesses Without A Roadmap

Strategic Blueprint

After our initial consultation we will spend 1.5 hours with you mapping out your Launch Strategy Framework, depending on what you need. An additional 1 hour meeting is then held to deliver the Strategic Blueprint, leaving you to independently execute the plans we put in place to move your business in the right direction if you decide you don't need to proceed with our services

20 Hour Retainer Package

Our monthly retainers are ideal for businesses that have a firm grip on trajectory but need support with managing projects and teams day-to-day

Bespoke Support

Our bespoke service is designed for businesses that feel stuck, with gaps in their operations and no clear path forward. If you’re unsure where to focus your energy, struggling to align your team, or finding that progress feels scattered, this option gives you the tailored support you need.

We're not being funny but, we're not looking for a long term relationship.

Our job is to find the gaps, plug them, implement the changes you need, and finally, wave you goodbye. We'll know our job is done when you don't need us anymore.

Choosing us is a good decision for you

Having spent the last 4 years successfully building our 6-figure sister company L.T. VA Services, we have access to a team of admin, marketing and tech specialists as well as a network of qualified personnel should we need to source them for you. Our aim is to identify the gaps, plug them, and not just hit your goals but smash them right out of the park.

TESTIMONIALS

**What they said**

"She saved me so much time"

"Lisa recently helped me with all the automations to launch a course. I’m so pleased with the outcome. She saved me so much time and was happy to do the additional tweaks needed. I’d highly recommend Lisa"

- Fiona Brownlee

"Great service, really helpful"

"Great service, really helpful. Very friendly. Louisa guided me through the process of email automation and made it easy and do-able. The support they provide is great. I would highly recommend and will happily use their services again."

- sarah Edwards Keeling

"That's my goal, to have my business run without me"

"Now we're putting systems in place and in the next six months to a year I'll be able to step out of the day-to-day operations if I want to. That's my goal, to have my business run without me, making the business itself an asset, not just me"

- Heather Pownall

Want to know if you're launch ready first?

Take our Failing To Launch? assessment to discover where your gaps are, how to improve them, and discover how our Launch Strategy Framework can help.

Complete assessment

Complete Assessment

Meet Our Core Team

The team behind bringing your ideas to fruition, getting your projects on track, delegating on your behalf and making things happen.

Lisa Tennant - award winning business owner with 21 years experience
Kirsty Moore - 4 years managing accounts and the team at L.T. VA Services
Pete Tennant - 35 years at JLR specialising in change management and productivity