Got an offer you want to shout out about?

You Need To Create A Launch Roadmap

If you've ever told people about your great new offer, perhaps a group programme or membership but got no sales, it will almost definitely be because you failed to launch. A good launch takes 4-12 weeks to execute properly.

Here's the basic structure:

Build Interest – Before you even think about telling people about your bigger offer, start building interest by offering education that relates to your offer, and something for free (a lead magnet) that only the people that would want your bigger offer, would sign up for
Curate Your Mailing List – It's important you have a healthy mailing list before you launch, it's even more important you warm it up
Nurture Your Audience – Once people complete the form to get your freebie, they should enter an automated workflow. (You will need a CRM for this). Send emails over time to nurture your prospects.
Awareness – Alongside building awareness amongst those that download your free thing, you need a social media and email campaign for the rest of your audience, prior to launching.
Anticipation - Instead of just opening the doors on your offer, hold one more big even first to really get people excited. This could be a masterclass, Q&A or grand opening if you're product based.
Sales - Now, you can start to make sales, but use strategies like, early bird, limited time offers, additional freebies and even a doors close soon policy during your sales period

Many coaches, consultants and business owners have amazing ideas, and projects that can really help people, but when they tell people, nobody seems to care...

This often has nothing to do with your offer, and everything to do with your launch strategy. There's a golden rule you need to understand. Everything you offer needs to be launched first. Everything. Whether it's a service or a product.